In honor of Poulin + Morris’ 25th anniversary, the firm designed a limited-edition t-shirt marking this significant milestone. A deconstructed version of the number “25” is set in Morgan Sans, the typeface used in all Poulin + Morris branding, and silkscreened in a bright, celebratory red onto a grey, 100% cotton t-shirt. The abstracted “25” creates an exuberant pattern layered beneath the firm’s name, as well as “25th Anniversary 1989 – 2014,” which is silkscreened in a bright white.
This dynamic typographic treatment serves as a visual metaphor for the many levels our firm works in creating solutions for complex design problems. Its composition illustrates how we innovate by connecting disparate pieces of information and conveys dimensionality, a reference to the multidisciplinary nature of our firm.
The commemorative t-shirt was given to staff, collaborators, and friends of Poulin + Morris during a year-end cocktail party and dinner celebration.