November 2016

New Projects with BIG, Foster + Partners, Kohn Pedersen Fox Associates, and American Society of Landscape Architects

In the last 15 years, the Isenberg School of Management has seen enormous growth with their student body growing by nearly 50%. With their current facilities straining to accommodate the increasing numbers, the university
engaged architects Bjarke Ingels Group (BIG) to design an addition that accommodates modern methods of learning, collaborating, and working. The result is an audacious design, a circular building with a distinctive geometric exterior unlike any other building on campus. Poulin + Morris is developing environmental graphics, donor recognition, and wayfinding sign program to reflect this innovative architecture.

Using an innovative concept called “re-massing”, L&L Holding Company is transforming 390 Madison Avenue, taking
it from its current dark and antiquated state to one that offers tenants spaces with light, air, and collaborative working environments. The building design by Kohn Pedersen Fox Associates relocates 100,000 square feet of space from two floors at the base of the building to eight floors at the top, enabling higher ceilings and large outdoor terraces, contributing to tenant well-being. Poulin + Morris is working with the architect and developer to create
an environmental graphics and wayfinding sign program in keeping with the ambition of this project.

Poulin + Morris is also working with L&L Holding Company on their redevelopment of 425 Park Avenue. The distinctive design by Foster + Partners will be the first full block office building on Park Avenue in nearly 50 years. Norman Foster's planned building has three distinct sections, each separated by dramatic, triple-height “sky gardens” that will feature bars, cafés, and meeting facilities. The firm is developing a comprehensive environmental graphics
and wayfinding sign program to complement this important new addition to the New York City skyline.

Landscape architecture is a complex profession, moving beyond just garden design to include issues of ecology, climatology, social justice, sustainability, and even neuroscience. The main professional organization, the American Society of Landscape Architects (ASLA), determined that their existing branding (see above) did not adequately reflect the current state of the field. ASLA has engaged Poulin + Morris to completely redesign their visual brand and identity, including all visual communications tools for the organization, to better convey the many facets of the profession
of landscape architecture.

Back to top