In addition to a comprehensive environmental graphics and wayfinding sign program for Novo Nordisk’s immense North American headquarters in New Jersey–500,000 square feet spanning a quarter mile location on a 2.8 million-square-foot campus that features 99 acres of lush, natural landscape and a scenic 5-acre lake–Poulin + Morris was also responsible for the branding of the dining facilities–Lakeview, featuring a two-story wall of windows overlooking views of the adjacent lake, and The Market, a self-service “grab-and-go.” The goals for both styles of dining venues was to create visual experiences that supported the product experience and to offer Novo Nordisk employees appealing spots to recharge throughout their workday.
As the name suggests, Lakeview combines the natural vista close at hand with elegant design elements to elevate the experience beyond that of a standard employee cafeteria. Poulin + Morris opted for design elements that would enhance a sense of peacefulness, offering a sanctuary for employees to relax, eat, enjoy one another’s company or some contemplative time to themselves. The branding program includes name development, printed materials, menu items, logotype development, and graphic sign elements.
The three outposts of The Market located at strategic points throughout the headquarters building provide employees with a convenient spot to grab anything from a cup of coffee to a quick lunch. The design choices–asymmetrical lettering, chevron pattern background, counterpoint of intense color–combine to create a fun, energetic spot to break up the workday. The graphic identity program includes all printed materials, menu items, name development, logotype development, and graphic sign elements.