230 PEachtree Hotel Indigo Interior
230 PEachtree Hotel Indigo Interior Signage
230 PEachtree Hotel Indigo Interior Signage
230 PEachtree Hotel Indigo Interior Signage
In 1965, famed architect and real estate developer, John Portman, unveiled Peachtree Center in the heart of downtown Atlanta—a large-scale, mixed-use development comprised of convention hotels, shopping galleries, and commercial office buildings. The complex helped the area develop into the convention hub of downtown Atlanta. After a change in ownership for several decades, Portman Holdings recently reacquired one of the office buildings in the complex—230 Peachtree—for adaptive reuse. The refurbished mixed-use tower now houses a new 200-room Hotel Indigo on floors 2 – 9 and commercial office space on floors 10 – 27. With a direct entrance to the adjacent AmericasMart and a MARTA (Metro Atlanta Rapid Transit Authority) station located below, 230 Peachtree offers access to many of the city’s most popular business and tourist destinations. The 415,000-square-foot tower also features a 20-foot-tall skylight; a sculptural, grand staircase; and JP Atlanta, a modern interpretation of The Midnight Sun, the celebrated restaurant that formerly occupied this landmark building.

Poulin + Morris developed a comprehensive environmental graphics and wayfinding sign program for all public
and non-public areas of 230 Peachtree. The program’s extensive scope includes main identification, tenant identification, tenant directory, service-related, and code-related signs. Sculptural aluminum numbers identify the main entrance of the office building while a free-standing, illuminated glass monolith at the entrance
plaza provides additional identification and wayfinding for the hotel and restaurant. The interior base building sign program uses a 1960s-inspired typeface and a neutral color palette for elevator, floor, and tenant
suite identification.

While integrating the environmental graphics program for the designated hotel floors, the designers complied with Hotel Indigo’s design standards. The Hotel Indigo logotype is located above the main entrance to the hotel and at the lobby reception desk. Aligned beneath vertical light sconces located outside each guestroom, neutral-colored panels identify each guestroom displaying room numbers painted in Hotel Indigo’s signature blue. The same typeface used for identification in the base building program is also used for Hotel Indigo floor identification and wayfinding, with numbers superimposed onto vibrant murals found at the Hotel elevator banks.

With the redevelopment of the 230 Peachtree tower, John Portman’s career has come full circle, back to the bustling downtown Atlanta area that he helped define.

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230 Peachtree
and Hotel Indigo Atlanta

Environmental Graphics


Atlanta, Georgia


Portman Holdings