Situated on Avenue of the Americas between West 39th and West 40th Streets in midtown Manhattan, 7 Bryant Park is a 30-story, 470,000-square-foot, mixed-use office tower designed by Pei Cobb Freed & Partners Architects. The steel and glass tower’s unique facade features a concave, hourglass-shaped recess running the height of the building’s corner on 40th Street. The main entrance, located at the base of the hourglass, is punctuated by a striking, stainless steel disc, 46 feet in diameter, suspended overhead serving as a canopy as well as an architectural gesture to the park. The LEED-Gold certified building features sweeping views of Bryant Park as well as the historic landmark New York Public Library building and over 6,000 square feet of ground-level retail space.
A comprehensive building sign program was developed for all public and non-public areas of 7 Bryant Park, including main identification, lobby identification, tenant directories, tenant suite identification, multi-tenant floor directional, service-related, and code-related sign requirements. Highly polished, stainless steel sign panels feature dimensional stainless steel numbers and letters that identify each elevator bank, elevator cab, and floor level designation. The panels are cut at a dramatic angle, mirroring the building’s distinct hourglass feature. Sandblasted stone wall panels located behind the building lobby desk display a large-scale number 7 whose base contains stainless steel dimensional typography spelling out “7 Bryant Park.” Poulin + Morris also developed retail tenant sign design standards for the building’s exterior retail storefronts facing Avenue of the Americas and Bryant Park on West 40th Street.
7 Bryant Park is a dramatic new addition to its Midtown Manhattan neighborhood, offering tenants exceptional views and establishing an engaging relationship with the adjacent Bryant Park.
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7 Bryant Park
New York, New York
Pei Cobb Freed & Partners Architects
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