building identification stainless steel
building identification stainless steel
admission visitor lobby
donor recognition wall
donor recognition
donor recognition
The National Museum of American Jewish History is a 100,000-square-foot building designed by Ennead Architects and located on Philadelphia's Independence Mall.

The project’s graphic design consultants were responsible for all environmental graphics, wayfinding, and donor recognition sign requirements. The project scope includes informational, identification, directional, donor recognition, and code-related signs for the building exterior, as well as for all interior spaces such as admissions lobby, exhibition galleries, education center, library, classrooms, conference rooms, offices, collections and exhibition storage, museum shop, café, and staff lounge.

The National Museum for American Jewish History’s logotype, fabricated from water-jet cut stainless steel and applied to various architectural surfaces, is used as a large-scale sculptural form for the institution’s main, secondary, and admissions identifications. The program also relies upon a distinctive panel system using translucent glass and imagery to identify specific floors and exhibition themes, coding each floor with its own, unique visual identity.

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National Museum

of American Jewish History

Environmental Graphics


Philadelphia, Pennsylvania


Ennead Architects

Publications and Recognitions

American Institute of Graphic Arts (AIGA)
Design Genius (Bloomsbury)
Society for Experiential Graphic Design (SEGD)