As one of the nation’s largest and most comprehensive health care systems, New York-Presbyterian is a leader in providing inpatient, ambulatory, and preventive care to the public. With more than 6,500 physicians and 20,000 employees, New York-Presbyterian receives approximately 2 million visitors a year. A record $ 100 million contribution from hospital trustee and longtime supporter, David H. Koch, serves as the lead gift for New York-Presbyterian’s $ 2 billion campaign for a new outpatient center located at York Avenue between 68th and 69th Streets on Manhattan’s Upper East Side. Scheduled to open in 2018, the 450,0000-square-foot David H. Koch Center will provide patients with the best personalized and integrated outpatient care, from diagnosis to treatment to aftercare, in a state-of-the-art, patient-friendly facility. The Center will offer a range of services, including multidisciplinary care for cancer and digestive diseases, as well as pre-admission testing for all hospital patients, outpatient surgery, interventional radiology, diagnostic imaging, and a wellness center.

Poulin + Morris is working closely with New York-Presbyterian and their architects, Pei Cobb Freed & Partners,
HOK, and Ballinger on a number of projects including a comprehensive, system-wide approach to public information, environmental graphics, wayfinding, and donor recognition sign standards for the new David H. Koch Center, as well as several of the Hospital’s other campuses. This includes New York-Presbyterian Weill Cornell Medical Center, New York-Presbyterian Columbia University Medical Center, New York-Presbyterian Morgan Stanley Children’s Hospital, New York-Presbyterian Allen Hospital, New York-Presbyterian Lower Manhattan Hospital,
and New York-Presbyterian Westchester Division.

The main objective for this new, comprehensive approach is to create a consistent public information strategy that is void of ineffective information elements typically found in most hospital environments, such as color coding and complex architectural orientation plans.

Poulin + Morris has created a modern, user-friendly aesthetic for this new program utilizing functional typography, a neutral color palette, and large-scale wayfinding destination identifiers. This contemporary aesthetic relates to a wide range of architectural environments that are part of the New York-Presbyterian campuses—from older, existing buildings to newly constructed or renovated interiors and buildings.