Located on the northernmost end of Atlantic City’s famed Boardwalk, the Revel Hotel and Casino is a 20-acre mega-resort designed by Arquitectonica and BLT Architects. 2 sleek, 47-story beachfront towers—the tallest buildings on the Boardwalk—house over 1,800 guestrooms. Reflecting the project’s water theme, the ultra-contemporary glass and steel building complex features a curved façade reminiscent of ocean waves and offers guests a variety of special amenities, entertainment, and lifestyle options for a unique and memorable visit. These include a 130,000 square-foot casino; 10 swimming pools outfitted with terraces and private cabanas; a 32,000 square-foot spa and fitness center; 14 restaurants; 2 theaters; a conference center; and 55,000 square feet of retail shops.

A comprehensive environmental graphics and wayfinding sign program was designed for the complex that drew on the building’s site and modernist architectural vocabulary, as well as its proximity to the Atlantic Ocean. For example, sign profiles and colorations culled from open sea shells were developed into a series of fluid, curvilinear forms fabricated in translucent materials with subtle edge- and back-lighting. Public wayfinding information is organized in the same order and sequence as one experiences the various areas and offerings of the resort with nomenclature such as “Casino” and “Boardwalk” used rather than floor numbering to invoke a more humanistic and intuitive visitor experience.

In addition to the environmental graphics and wayfinding sign program, an extensive interactive electronic directory system was also developed for all public space information kiosks.

The project was recognized by Graphis for Design Excellence in Environmental Graphic Design.