Each year the American Institute of Graphic Arts (AIGA) invites graphic designers from around the world to participate in its annual competition “365,” which recognizes excellence in graphic design in the categories of print, digital, and cross-media. The selected works, showcased at its National Design Center in New York City, illustrate the most effective visual communications created in 2010, successfully pairing aesthetics and function.

Introducing visitors to the exhibition, a bright, red wall displays the exhibition's identity as well as details the intent and outcome of the competition. Large-scale statements affixed to the wall explain the task and criteria for evaluating “design effectiveness.” A series of large-scale, freestanding, lightweight, bio-board letterforms spell out “AIGA” and function as table displays exhibiting the winning selections. Each letterform structure features an iPad serving as an information database providing caption information, project narratives, and the jurors' comments for each selected project. Visitors can sit on low-profile, lightweight stools made of the same recyclable material and access a series of laptops that display the winning websites, apps, and environment projects.

The visual branding and identity of the exhibition is reinforced with a coordinated series of promotional materials, including a logotype, poster, e-vite, website banners, and exhibition guide.

This project was recognized by Graphis for Design Excellence in Exhibition Design.