by Walter Herdeg (1908 – 1995), founder and editor of
magazine, was a seminal text, providing an in-depth, international review of architectural, environmental, and experiential graphic design in the 20th century. On the occasion of the 40th anniversary of its publication,
asked Poulin + Morris founder and principal, Richard Poulin, to revisit the concept with a new survey,
, that celebrates the breadth of graphic design for the built environment in the 21st century. Over 150 designers, architects, interior designers, landscape architects, and artists from over 40 countries are represented by their ground-
breaking work throughout
. The projects featured in this 304-page, full-color, hardbound book demonstrate how the built environment that we experience in our everyday lives continually relies upon graphic design to communicate information and identity, shape our overall perception and memory of a sense of place, and ultimately enliven, enrich, and humanize our lives.
This volume, like the original, is organized in six chapters—Pictograms and Symbols, Vehicular Sign Systems, Visual Guidance and Wayfinding Systems, Building Façades and Storefronts, Supergraphics and Animated Surfaces, and Transportation and Vehicle Graphics. A new seventh chapter covers New Approaches and Digital Technologies. Each chapter includes an introductory essay by authorities on each subject covered—Tom Geismar (United States), Ronald Shakespear (Argentina), Alex Wood (United Kingdom), Masaaki Hiromura (Japan), Paula Scher (United States), Peter Knapp (United Kingdom), and Nik Hafermaas (United States).
The high quality of projects assembled along with thoughtful commentaries by the most respected practitioners of this design discipline ensures that
will be an essential entry in any design library.
by Richard Poulin
Hardcover, paperback, e-book
304 pages, 400 images
8.5 x 1.25 x 11.75 inches
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