Poulin + Morris is pleased to announce that the firm’s work for the NPR Headquarters and Productions Studios in Washington, DC has been honored with a How International Design Award.
The designers created a comprehensive environmental graphics, donor recognition, and wayfinding sign program for the new headquarters, as well as a permanent, interactive lobby exhibition entitled, “This is NPR.” The environmental graphics and wayfinding sign program influences both the exterior and interior of the 440,000-square-foot, LEED-Gold certified facility and reflects NPR’s roots in radio broadcast while recognizing its advancements in digital technology. The program includes a 52-foot-tall, LED-illuminated, exterior icon tower; a LED ticker ribbon displaying up-to-the-minute news; electronic displays distributing internal communications throughout the building; several large-scale wall murals; and custom, large-scale numerals identifying all studios, offices, and floor levels.
The permanent, interactive, lobby exhibition, “This is NPR,” consists of a 2-story digital media mosaic which mirrors the NPR website in real-time and a 70-foot-long reader rail that spans the length of the lobby. The reader rail displays detailed information about NPR through narrative text, images, video monitors, and interactive listening devices. The designers also developed a complementary interface that allows smart phone users to access a specially designed website offering audio accompaniment for each section of the exhibition.
Poulin + Morris is also pleased to announce that the firm’s work for NPR Commons has been honored with a GD USA American Package Design Award.
The designers created a branding and identity program for NPR’s new brick-and-mortar retail store, NPR Commons. Consisting of the iconic NPR logo, visually dynamic patterns and colors referencing radio frequencies, and recycled materials, the program captures the spirit of the acclaimed news organization.