Founded in 1972 as New York University's University Without Walls, the Gallatin School of Individualized Study aims to provide a small college feel, while leveraging its location within one of the largest private universities in the United States. Students pursue their individual interests from a personal perspective by taking courses in the various schools of the University, engaging in self-directed education through independent studies, and participating in experiential learning through internships at New York City institutions, businesses, and arts organizations–as a result, all of New York City becomes their classroom.

Their new comprehensive branding and graphic identity program applies to all School administration visual communications, is summarized and documented in an Identity Standards Manual with accompanying electronic templates, and defines a broad base of applications from print and digital media to advertising and merchandise. A contemporary san serif typographic family, a broad-based color palette, photography and illustration selection criteria, and sustainable materials are all used to reinforce and strengthen the School's forward thinking and its continuing innovative approach to curriculum.

The design team has continued to work with NYU Gallatin School of Individualized Study on a comprehensive environmental graphics, donor recognition, and wayfinding sign program for their renovated administrative offices located at 715 Broadway.

The project was recognized by Graphis for Design Excellence in Graphic Design.