Founded in 1991 as a non-profit, modern dance company with a mission to influence dance, movement, creativity, and performance into effecting social change and personal transformation, Gibney Dance strives to create and perform engaging work in a cooperative community. Based at 890 Broadway in Manhattan’s Flatiron District, Gibney Dance recently acquired additional space at 280 Broadway in Lower Manhattan. While both venues continue to provide affordable studio rentals to dance companies, Broadway productions, and performing artists, the new 36,000-square-foot 280 Broadway focuses on training emerging dancers and features a digital media center, a state-of-the-art performance lab, and a black box theater.
For its first annual fundraising event held at their new home at 280 Broadway, Poulin + Morris designed a comprehensive branding and event graphics program for Gibney Dance.
Expanding on their environmental graphics program for the new facility which emphasizes the concept of movement through time and space, the designers developed print and digital media for the event including save-the-date announcements, invitations, programs, silent auction bid sheets, menus, and temporary directional, informational, and wayfinding signs welcoming guests to the benefit. Dramatic photography of Gibney dancers coupled with a vibrant color palette and intersecting typographic forms were used to create a series of striking, kinetic visuals promoting the Spring 2015 Benefit.
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Gibney Dance Spring 2015 Benefit
New York, New York
Publications and Recognitions
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