Mijovi branding packaging design
Mijovi branding packaging design detail
The Mijovi brand is based on an understanding that no two people are alike and that our individual characteristics make us and our tastes unique. Mijovi beverages and products help you live your life to the fullest. The Mijovi line of beverages and energy drinks began as a single product—Mijovi, a coffee-flavored energy drink, that was initially used as a mixer available at bars and nightclubs located throughout the New York, New Jersey, and Connecticut area. As its popularity grew, so did the Mijovi line of products within the energy drink market.

To capture the spirit and unique flavor of Mijovi and each of its products, the Poulin + Morris team created a series of simple yet unique visual metaphors for each brand message. The new packaging program relies upon a sophisticated, timeless approach that uses distinct textures combined with bold typography and bright colors. The end result creates visual impact so that each product stands out among extremely crowded beverage shelves while communicating the essence of each brand. The imagery is metaphorically derived and symbolizes the spirit of individuality, energy, and self-expression.

The project was recognized by Creative Quarterly and Graphis for Design Excellence in Graphic Design.

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New Brunswick, New Jersey


The Mijovi Company


Richard Poulin

Publications and Recognitions

Creative Quarterly