Dahesh Museum of Art
Environmental Graphics
Digital Media
Print Media
Client
Dahesh Museum of Art
Publications and Recognitions
American Corporate Identity (HarperCollins)
Art Directors Club of New York
Global Corporate Identity (HarperCollins)
Graphic Design USA
Graphis
The New York Times
The primary objective for this redesign was that it simultaneously reflect the Museum’s unique history and tradition, and its new role as a major cultural destination in New York City. This duality was ultimately expressed by the contemporary interpretation of a typeface derived from early Roman letterforms. The versatility of the resulting logotype allowed for its application to everything from shopping bags to business cards.
The project also includes the design of stationery, promotional and public information brochures, posters, program calendars, advertisements, a visitor’s guide and map, member newsletter, admission cards and buttons, announcements, invitations, as well as shopping bags and coordinated packaging for the Museum shop. The graphic identity for the Museum’s Café Opaline was also designed and implemented throughout—from menus and paper products to staff uniforms and stationery.
The project was recognized by American Corporate Identity (HarperCollins), the Art Directors Club of New York, Global Corporate Identity (HarperCollins), Graphic Design USA, Graphis, and The New York Times for Design Excellence in Graphic Design.