Embarcadero Center
Environmental Graphics
Branding
Print Media
Location
San Francisco, California
Client
Pacific Property Services
Publications and Recognitions
American Institute of Graphic Arts (AIGA)
Making and Breaking the Grid (Rockport Publishers)
Society for Environmental Graphic Design (SEGD)
Urban Identities (F/W Books)
You Are Here (SEGD)
The design team assisted the Center’s management team with an overall public space renovation master plan for the complex. Due to the scale of the project, as well as the diversity and mixed-use characteristics of each of the Center’s public areas, one of the challenges facing the designers was to maintain a cohesive whole to all public information and wayfinding issues throughout Embarcadero Center.
Over a 5-year period, a comprehensive graphic program for the entire facility was programmed, designed, documented, and implemented in a phased manner. Additionally, comprehensive retail tenant sign design guidelines were developed for all retail areas. The program expanded to include the design of a new logotype for the Center, a new symbol for its retail facilities, a shops & restaurants guide, a visitors guide, business stationery, office forms, marketing brochures, and interactive public information directories. The expanded program included all public information components for the Hyatt Regency San Francisco at Embarcadero Center, as well as the Park Hyatt Hotel.