This comprehensive design program for the Indianapolis Museum of Art was developed to coincide with the expansion of the Museum’s facilities. It was a rare opportunity for the designers to develop not only a new branding and graphic identity for the institution, but also to work closely with the Museum’s staff in establishing new graphic, exhibition, and sign standards for the entire Museum.

This museum is located on a 152-acre park-like site in the City of Indianapolis. The facility itself is comprised of the Eli Lilly Botanical Garden, four art pavilions—including the newly constructed Mary Fendrich Hulman Pavilion, designed by Edward Larrabee Barnes/John M. Y. Lee & Partners of New York, a lecture hall, theater, concert terraces, restaurants, and shops.

The program includes the development of design standards for exhibition casework and interpretive graphics for the Museum’s major collections (American, Oceanic, and Renaissance), as well as environmental graphics, donor recognition, wayfinding, branding, and print materials such as public information brochures (for membership, tourism, and education programs), a monthly members magazine, calendar of events, and shopping bags.