The New York Hall of Science aims to improve public understanding of science and technology through an extensive calendar of exhibitions and educational programs, multimedia library, live demonstrations, and a hands-on biochemistry lab. Originally constructed by architects Harrison and Abramovitz as a pavilion for the 1964 New York World’s Fair, the Hall has since undergone several renovation and expansion projects; most recently a 72,000-square-foot expansion designed by Ennead Architects.

Poulin + Morris designed a comprehensive environmental graphics, donor recognition, and wayfinding sign program for the new expansion, as well as all existing interiors. The program relies on vivid colors, bold typography, floor patterns, and a series of symbolic geometric and organic sign shapes to convey a sense of playfulness, as well as function as clear and iconographic wayfinding devices for the visitor.