WNYC New York Public Radio is America’s most listened-to public radio station, reaching over 1 million listeners each week. WNYC FM and AM are New York’s premier public radio stations, broadcasting the finest programs from National Public Radio and Public Radio International, as well as a wide range of award-winning, signature local programming.

WNYC’s new home divides 72,000 square feet between two-and-a-half floors of a 12-story building in the former hub of the city’s printing industry. A 2,300-square-foot, ground-floor, glass-enclosed auditorium, named the Jerome L. Greene Performance Space, allows New Yorkers to observe live radio broadcasts, hear great musicians, engage in civic conversations and political debates, attend author and artists talks, and meet the faces behind the microphones of this popular public radio station.

A comprehensive environmental graphics, donor recognition, and wayfinding sign program was designed that relies upon visual elements derived from words and visual metaphors of sound. Sound waves, graphic equalizers, voice patterns, and related visual technology all play a major role in this program’s realization. The ground-floor performance space is identified with large-scale, bright-red letters spelling “WNYC” and an undulating LED news ticker display which moves through the windows on Varick Street, making news available to passersby.

The project was recognized by Applied Arts, Graphic Design USA, Graphis, HOW  Magazine, segdDESIGN, and the Society for Environmental Graphic Design (SEGD) for Design Excellence in Environmental Graphic Design.