Penn South is a large-scale residential complex located on 10-square blocks in Manhattan’s Chelsea district. Originally constructed in the 1950s, the complex underwent major building and landscape renovations with improvements to infrastructure, sidewalks, landscaping, and lighting. The owners recognized the need for a new public information program to help residents and visitors navigate this large-scale urban campus.

A comprehensive environmental graphics and wayfinding sign program was developed unifying the various buildings, ancillary structures, and outdoor common spaces. The program also reinforces a new identity for the complex as a whole, joining the once disparate parts into a single neighborhood.